Ready for take-off
The project team at the Frankfurt Airport (from left to right): Fabiola Beermann, Maren Pfrommer, Valentin Trippner, Christoph Eichler, Marko Bjelosevic, Loris Zettel
Staying grounded, but thinking beyond the horizon: A group of students in ESB's MSc International Business Development programme set out to find a particularly exciting cooperation partner at the beginning of this semester. Acting independently, they acquired the Lufthansa Group for a collaboration in the “Market Research & Consulting Projects” seminar. On behalf of the company, they set out to search for sustainable ideas for the future of the airline group.
As part of Professor Dr Gerd Nufer’s course, the students conducted a survey of over 400 passengers at Frankfurt Airport over a period of five days. The focus was on sustainability within the context of the Lufthansa Group. “We had tested our questionnaire in advance and were well prepared in terms of content. However, the high-security requirements at the gates and the chaos caused by heavy snow in southern Germany resulting in the closure of Munich airport were unexpected challenges”, says Christoph Eichler from the project team. Nevertheless, the students were able successfully completed the survey in the end.
They presented the results, together with recommendations for the further development of sustainable flights, to representatives of the Lufthansa Group. Lars Kröplin, Head of Corporate Social Responsibility Strategy, was extremely satisfied. “We are delighted with the valuable insights into the expectations of our travellers on the subject of sustainability when flying. Many thanks to the highly motivated team of ESB students for their professionalism!”
“We were provided with excellent support within the scope of our collaboration”, adds ESB student Maren Pfrommer. “We can already say that the project will be one of the highlights of our degree programme. Hopefully, our results will contribute to more sustainability in air travel.
