By appointment

• Officer for Marketing BSc International Business

• Business Research Methods
• Principles of Marketing
• Sales Management

• Customer Relationship Management
• Direct Marketing
• Market-Oriented Management
• Sales Management
• Quantitative Methods in Market Research 

• Address Selection for Direct Marketing Campaigns
• Purchase Decision Behaviour
• Coordination of Marketing and Sales
• Loyalty Card Programmes
• Marketing Channels

Academic career:

• Studied Industrial Engineering at Kaiserslautern University and at the University of Warwick
• Member of academic staff and PhD student in the Department of Marketing at the Otto Beisheim School of Management (WHU)
• Member of academic staff and managing director at the Institute of Marketing at the Westphalian Wilhelms University Münster 
• Visiting Researcher at the McCombs School of Business, University of Texas at Austin
• Junior Professor for Marketing at the Westphalian Wilhelms University Münster

Practical experience:

• Freelancer and business consultant at UGW Management Consulting GmbH, Wiesbaden
• Deputy chairman of the Vereins Innovationskreis Marketing e. V. (Innovation Circle Marketing) and head of the Center for Customer Management, Münster
• Executive partner and project manager at Prof. Krafft und Partner – Unternehmensberater   (Partnerschaftsgesellschaft) (business consultants, partnership company), Münster
• Freelancer as a business consultant, Münster

Collaboration in university self-administration and association activities

• Deputy member of the Group of University Lecturers on the Equal Opportunities Committee of the School of Economics Sciences at the Westphalian Wilhelms University Münster 
• Deputy member of the Group of University Lecturers on the Rectorate’s Committee for Young Researchers at the Westphalian Wilhelms University Münster
• Member of the Appointments Committee at the Westphalian Wilhelms University Münster
• Organisation and active participation in the meeting of young researchers of the Association of University Lecturers in Business Management

Review acitity:

Ad-hoc reviewer of journals and conferences: 

• Journal of Business and Industrial Marketing
• Journal of Business Research
• Journal of Service Research
• Journal of Marketing Theory and Practice
• Journal of the Academy of Marketing Science
• Die Betriebswirtschaft
• Die Unternehmung
• Long Range Planning
• Marketing ZFP – Journal of Research and Management
• Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
• Zeitschrift für Betriebswirtschaft
• Wissenschaftliche Jahrestagungen des Verbandes der Hochschullehrer für Betriebswirtschaft
• EMAC Konferenz der European Marketing Academy

Memberships:

• Alumni-Club Münster
• American Marketing Association (AMA)
• Deutscher Hochschulverband (DHV)
• European Marketing Academy (EMAC)
• Freundeskreis der Universität Kaiserslautern
• Marketing Alumni Münster
• Verband der Hochschullehrer für Betriebswirtschaft (VHB)