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Prof. Dr. Philipp Wunderlich
General Business Administration, particularly Digital Marketing & Business Innovation
+49 7121 271 3034
philipp.wunderlich@reutlingen-university.de
Building 5, Room 210
By appointment
- Head of Marketing & Public Relations
- Sustainable Technologies
- e-Health
- IS Adoption
- Digital Entrepreneurship
- E-Energy
- Motivational Psychology
- since 2021: Professor for Digital Marketing and Business Innovation at ESB Business School
- 09/2019-08/2021: Professor for General Business Administration at Hochschule Pforzheim
- 2014-2021: Lecturer i. a. at University of Augsburg, University of Mannheim, University Darmstadt, DHBW Karlsruhe
- 05/2013-08/2019: Director/Member Board of Management at Booz&Co./Strategy&
- 12/2009-11/2021: External doctorand at the academic chair of Prof. Dr. Daniel Veit in cooperation with EnBW Regional AG (Dr rer. pol.)
- 04/2005-07/2009: Studies in Business Administration at University of Mannheim
Wunderlich, Philipp
2023 | |
| Andraschko, Lars; Wunderlich, Philipp; Sarker, Saonee; Veit, Daniel (2023): On the Role of Smartness in Helping Consumers Create Sustainable Outcomes. - In: ECIS 2023 Research-in-Progress Papers. - Atlanta, GA : Association for Information Systems. - S. 1-11. - URL: https://aisel.aisnet.org/ecis2023_rip/38/ | BibTeX | RIS |
| Andraschko, Lars; Wunderlich, Philipp; Sarker, Saonee; Veit, Daniel (2023): Sustainable IS use: what IS needed to REDUSE. - In: ICIS 2023 : Hyderabad, India, 10-13 December 2023, proceedings. - Atlanta, GA : Association for Information Systems. - S. 1-17. - ISBN: 978-1-958200-07-0. - URL: https://aisel.aisnet.org/icis2023/user_behav/user_behav/10/ | BibTeX | RIS |
| Wunderlich, Philipp; Veit, Daniel (2023): The role of smart home technology in the sustainable transformation. - In: Cooper, Vanessa; Kranz, Johann; Mathew, Saji; Watson, Richard (Hrsg.): Research handbook on information systems and the environment. - Camberley : Edward Elgar Publishing. - S. 275-294. - ISBN: 978 1 80220 185 7. | BibTeX | RIS |
2022 | |
| Andraschko, Lars; Wunderlich, Philipp; Sarker, Saonee; Veit, Daniel (2022): Exploring the behavioral sprouts of smart home farming. - In: ECIS 2022 research-in-progress papers : 18 -24 June 2022, Timisoara, Romania. - Atlanta, GA : Association for Information Systems. - S. 1-10. - ISBN: 978-1-958200-02-5. - URL: https://aisel.aisnet.org/ecis2022_rip/26/ | BibTeX | RIS |
2021 | |
| Andraschko, Lars; Veit, Daniel; Sarker, Saonee; Wunderlich, Philipp (2021): Towards a taxonomy of smart home technology: a preliminary understanding. - In: International Conference on Information Systems (ICIS 2021), 12-15 December 2021, Austin, Texas, proceedings. - Atlanta, GA : Association for Information Systems. - S. 1-9. - URL: https://aisel.aisnet.org/icis2021/is_sustain/is_sustain/7/ | BibTeX | RIS |
