By appointment

•  Programme Director BSc International Business

Strategic Management

Futures Thinking

Business Ethics

Entrepreneurship

Narrative Foresight

Ethics of Emerging Technologies

• 2019 – 2022 Manager for Ethics Framework & Standards, Mercedes Benz Group AG, Stuttgart, Germany. Focus: ethics by design for automated vehicles, ISO standard development, AI governance, & sustainable strategy development
• 2016 -2019 Futures Researcher & PhD. Student, Futures Research Team, Daimler AG, Sindelfingen, Germany. Focus: future of human and autonomous system interaction.
• 2014 – 2015 Innovation Management Team Lead, Daimler Greater China, Beijing, China. Focus: market research, local market innovation development, & intercultural communication
• 2011 – 2013 Parental leave, Stuttgart, Germany & Beijing, China
• 2006 – 2011 Design Entrepreneur & User Experience Freelancer, Stuttgart, Germany
• 2004 – 2006 User Experience Manager, Vodafone Global, Düsseldorf, Germany
• 2002 – 2004 User Experience Specialist, Fraunhofer IAO, Stuttgart, Germany
• 1998 – 1999 Systems Administrator, Data Broadcasting Corporation, London, UK

Education

• 2016 – 2021 PhD. Understanding Communication in Futures Studies: A Case Study of Futures Practitioners, University of the West of Scotland
• 2000 – 2001 MSc. Human-Computer Interaction with Ergonomics, University College London
• 1996 – 1997 MSc. Bioarchaeology & Geoarchaeology, University College London
• 1993 – 1996 BSc. Hon., Archaeology, University College London  

• Hofvenschioeld, E. & Khodadadi, M. (2020). Communication in Futures Studies: A Discursive Analysis of the Literature, Futures, 115, 102493
• Hofvenschioeld, E. (2002). Cultural Issues in Human Computer Interaction and Ergonomics and the Design of Smartphones, in McCabe, P. (Ed.) Contemporary Ergonomics (pp. 415-421)
• Hofvenschioeld, E. (2003). Determining Cultural Issues in Attitude to and Use of Mobile Phones, in Proceedings of the 1st Annual GC-UPA Track, Stuttgart
• Hassenzahl, M. & Hofvenschioeld, E. (2003). “If it doesn’t feel right, who cares if it works?” oder “Muss Software mehr als nur gebrauchstauglich sein?”, in Peissner, M. & Röse, K. (Hrsg.), Tagungsband UP03. Fraunhofer Verlag: Stuttgart, S. 143-149
• Heidmann, F., Hofvenschioeld, E. & Ringbauer, B. (2003). LIVEFUTURA – User-Centred Design for Smart Homes, in Proc. of the 15th Triennial Congress of the IEA, Seoul
• Hofvenschioeld, E. & Heidmann, F. (2005). The ClinicCoach Reference Scenario, Lecture Notes in Computer Science, 3041:64-68
• Hofvenschioeld, E. & Heidmann, F. (2005). MedicSCORE and the Evaluation of ClinicCoach, in Stephanidis, C. (Ed.), Universal Access in Health Telematics (pp.240-254), Springer Verlag: Berlin 
• Hofvenschioeld, E. & Heidmann, F. (2005). Standards Adherence and Compliance, in Stephanidis, C. (Ed.), Universal Access in Health Telematics (pp. 255-270), Springer-Verlag: Berlin 

BSc. International Business

MSc. International Business Development

MBA Full-Time